Ian believes incredible performance starts with remarkable people. His passion lies in helping leaders and teams discover what is already within them by unlocking their confidence, capability and mindset to create lasting impact in their work, their organisations and their lives.
As UK Partner for 2b Limitless and as an accomplished High Performance Team Trainer and Senior Executive Coach, Ian leads the growth of the 2b Limitless business across the UK whilst partnering closely with the global leadership team to shape strategy, learning design and team excellence. He is passionate about ensuring every 2b Limitless experience is inspiring and that we combine world-class content with exceptional facilitation to create learning that is practical, unforgettable and delivers measurable impact.
With more than 30 years’ experience spanning senior educational leadership, learning and development, curriculum design and facilitator training, Ian’s expertise ensures he builds coaching experiences that don’t simply transfer knowledge, but challenge thinking, drive action and develop lasting behavioural change. Whether facilitating leadership programmes, coaching senior executives or partnering with high-performing teams, Ian has the enviable ability to create environments where people feel energised to grow, empowered to contribute and inspired to achieve more than they thought possible. Across his years of education and coaching he has partnered with executive teams and senior leaders across many industries including FMCG, technology, law, education, pharmaceuticals, retail and hospitality.
Ian brings deep insights around the science of high performance but his gift is the art of world-class delivery. As an accomplished keynote speaker, a Gallup Certified Strengths Coach and an ICF Associate Certified Coach he helps leaders and organisations unlock performance through a strengths-based approach. Combining compelling stories, practical insight and authentic energy, Ian creates memorable experiences that challenge thinking, build confidence and inspire people to perform at their best. His ability to instantly connect with individuals helps them to really unlock the very best of themselves and create the most value they can for the world around them.
At the heart of Ian’s coaching is a genuine belief in people. His curiosity, empathy and authenticity, help him build trusted relationships and customised approaches that allow people to feel confident in having honest conversations that lead to deeper self-awareness and transformational growth – all whilst having fun!
Certifications
- 2b Limitless Accredited Performance Coach - Level 1 (2bAPC - Level 1)
- ICF Associate Certified Coach
- Gallup Certified Strengths Coach
- Accredited Facilitator for National Professional Qualification for Middle Leadership (NPQML)
- Institute for Leadership and Management Accredited Coach
- Member of the Association of Coaching
- University College London (UCL) Institute of Education Accredited Facilitator
Qualifications
- Bachelor of Education - Honours (University of Chichester)
Ian in action
01 — 08
Drag
1 / 6
“Ian's coaching style has at its core a genuine curiosity in his clients. This is a very powerful tool and when coupled with attentive listening skills and thought provoking questioning, you feel able to visualise solutions or opportunities that you perhaps hadn't seen or considered before.
Ian's ability to immediately connect with people is impressive and enables a rapport to quickly develop. This reassures anyone working with him that they are at the centre of his focus.
I have thoroughly enjoyed the impactful 1:1 sessions I have had with Ian and I would wholeheartedly endorse him.”
“I highly recommend Ian as an outstanding Executive coach. He has been instrumental in helping me navigate a number of work related challenges.
Ian has a remarkable ability to quickly identify and understand any challenges you maybe facing. He asks insightful questions that help gain clarity and perspective on what can be complex work issues. His guidance has been instrumental in supporting my professional growth.
What sets Ian apart is his genuine passion for empowering individuals to reach their full potential. He is an excellent listener and creates a safe and non-judgmental space for open dialogue. Through our coaching sessions, I have gained self-awareness, developed new skills, and gained clarity on certain obstacles that were holding me back.”
“Ian is a thoughtful, attentive coach. He listened patiently as I talked through the realities of my role, the pace, the challenges, the pressure... and helped me think more clearly about the leadership style it actually demands. I think of myself as a progressive leader and our conversations gave me practical ways to lead with more composure and judgement, not just theory, and it's made me a more deliberate leader who brings people with me. I'd recommend Ian to any executive looking for a coach who listens first and challenges thoughtfully.”
“I've been working with Ian for about 6 months now and it's been a truly enlightening experience. I always get so much out of our conversations, and I feel like over our time working together, I've grown to understand myself on a deeper level. I initially rejected my top strength as given to me by my Clifton Strengths Report, but through working with Ian, I came to understand that my top strength, really is mine. Not just that, I've grown to understand that it's a truly valuable strength for someone like me, who sits in leadership positions and works closely with other executives. I think the work that 2b Limitless does genuinely is incredibly powerful. If we were able to get more leaders into the work that Ian and the team at 2b Limitless do, I do think the world would be led by more caring, understanding and powerful individuals. I cannot recommend Ian enough - he is a brilliant, thought provoking and caring individual.”
“Working with Ian has been a genuinely valuable experience, both personally and professionally. The sessions have given me a different perspective on leadership, self-awareness and how I engage with my team. What I particularly appreciate is the practical and personal approach it goes beyond typical coaching and creates meaningful reflection and action. I would highly recommend 2b Limitless to anyone looking to develop themselves, strengthen their leadership and create a positive impact within their organization.”
“From my first meeting with Ian, I knew he was someone that I could work with. He immediately put us at ease, and his high energy matched with considered sensitivity fitted our requirements perfectly (and complemented by the amazing efficiency of Aren who runs a very slick 2b limitless back office).
Ian certainly brought his strength of winning-others-over to the individual coaching with a diverse Senior Leadership Team, which set him up well for running a subsequent full day workshop. This was a great foundation for a newly-formed SLT to build from.
And for me personally, my engagement with Ian led me to do the Level 1 Accredited Performance Coaching course with him and Pete. An experience which I loved, and I hope will be instrumental in my role and career - as well as making me more considered in every aspect of communication in my life!”
Roshina Khan
Executive Coach
Himani Verma
Executive Coach
Victoria Tipper
Senior Executive Coach
David Labouchere, OBE
Senior Executive Coach
Peter Charles Turner
Partner, Executive Vice Chairman and Global Head of Learning
Mick Todd
Chairman, Founder & Global Success and Leadership Coach
Susanne Rolfe
Executive Coach
Melda Yasar Cebe
Executive Coach
Garreth Ewing
Executive Coach
Matt Parker
Executive Coach
Brad Pursell
Executive Coach
Morgaine Sandona
Executive Coach
Tony Martin
Managing Director Australia/New Zealand, Global Partner & Senior Executive Coach
Neil Wagstaff
Senior Executive Coach