Brad Pursell is an executive coach, business leader and strategic advisor who is passionate about supporting others on their journey to success and being able to give back through the art of coaching. Fundamental to his coaching practice is the belief that it isn’t all about achieving immediate goals, the beauty lies in clients realising their long-term potential and developing a deeper sense of meaning and purpose in their careers and lives.
Drawing on experience gained through the C-suite of a global fintech firm, management consulting and senior leadership within a leading investment bank, Brad brings a powerful combination of commercial acumen, strategic insight and practical leadership wisdom. Having led teams, built businesses and driven transformation across a range of industries, he understands what it takes to perform at a high level while staying connected to what matters most.
Throughout his career, Brad has worked across organisations ranging from entrepreneurial growth businesses to large global enterprises. He spent more than a decade building and leading a successful business unit within Macquarie Bank, creating a high-performing team and establishing a sustainable revenue stream from the ground up. He later transitioned into management consulting, partnering with organisations to improve performance and transform areas including sales, operations, programme delivery, software development and compliance. Most recently, Brad served as Country Manager and Chief Commercial Officer for an international fintech, leading commercial growth while aligning strategy, people and performance.
Brad’s coaching philosophy is grounded in the belief that sustainable success is built on understanding and leveraging your natural strengths. He works with people to develop greater self-awareness, strengthen their leadership capability and gain clarity around their purpose and direction. By helping clients recognise what they do best and where they create the greatest value, Brad enables them to lead confidently, make informed decisions and create meaningful impact.
Combining strategic thinking with a deeply human approach is the foundation of Brad’s coaching style. His coaching allows clients to create the space for meaningful reflection, honest challenge and purposeful action, allowing people to become more of who they are capable of being.
Brad’s expertise spans executive leadership, commercial strategy, business transformation, high-performance leadership, team development and strengths-based coaching. He is passionate about helping individuals and organisations align performance with purpose so they can achieve exceptional results and build a future without limits.
Certifications
- 2b Limitless Accredited Performance Coach - Level 1
- Business Systems Analysis Certification
- Reiki 2nd Degree (Okuden)
Qualifications
- Diploma of Financial Planning (Kaplan Business School, Australia)
Brad in action
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“With Brad, I really appreciate the attention that he gives around my questions. For example, with a complex problem, where the best approach was unclear considering the somewhat competing priorities and the subsequent responsibility to best position these options and considerations for senior management, he listened, questioned and supported me through my weighing of the various options which made a meaningful difference.
What I appreciated most was how organic and unrushed the entire conversation felt. He created a space that was empathetic and thoughtful, allowing me to slow down, reflect, and articulate my thinking more clearly. Through his questions and gentle nudges, he helped me uncover a third option that wasn’t obvious at the outset.
His style enabled me to arrive at this third option myself rather than being handed a solution. That experience not only resolved the immediate issue but also strengthened my confidence in navigating similarly complex situations in the future. As always, a valuable, insightful and much enjoyed chat!”
“I really enjoyed working with Brad Pursell. What impressed me most was not only his professionalism and coaching expertise, but also his understanding and ability to truly listen. Coaching is not always about finding solutions—it is also about having someone who can listen, challenge your thinking, and offer an objective outside perspective. Brad does this exceptionally well, and our sessions were always valuable and insightful.”
Roshina Khan
Executive Coach
Himani Verma
Executive Coach
Victoria Tipper
Senior Executive Coach
David Labouchere, OBE
Senior Executive Coach
Peter Charles Turner
Partner, Executive Vice Chairman and Global Head of Learning
Mick Todd
Chairman, Founder & Global Success and Leadership Coach
Susanne Rolfe
Executive Coach
Melda Yasar Cebe
Executive Coach
Garreth Ewing
Executive Coach
Matt Parker
Executive Coach
Morgaine Sandona
Executive Coach
Tony Martin
Managing Director Australia/New Zealand, Global Partner & Senior Executive Coach
Ian Ward
Senior Executive Coach and UK Partner
Neil Wagstaff
Senior Executive Coach