David Labouchere, OBE - 2b Limitless

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David is a senior executive coach, strategic leadership expert and former senior military leader who helps leaders, teams and organisations perform at their best. David has served at the highest levels of military leadership with his last military posting being Colonel (Ret’d) Late The Queen’s Royal Hussars (The Queen’s Own and Royal Irish). He was twice honoured personally by Her Majesty Queen Elizabeth II with both an OBE and an MBE for his outstanding military service and leadership during operational deployments across the globe.

Throughout his distinguished military career, David advised at the highest geopolitical levels and authored the strategic leadership doctrines taught across the British Armed Forces’ senior leadership institutions. Today, he brings that same depth of team building and strategic thinking into the world of executive coaching, helping leaders build high-performing teams that function with clarity, achieve ambitious goals and navigate complexity with confidence.

David exudes a compelling and inspiring gravitas that captivates and engages. He has a unique ability to combine strategic insight with genuine human connection. His calm presence, thoughtful challenge and dynamism create the conditions for people to think differently, lead with greater confidence and take energised action. Whether working with individuals, leadership teams or entire organisations, David inspires lasting change by helping people recognise what is possible and equipping them to achieve it.

An accomplished facilitator, coach and strategic advisor, David is equally at home delivering keynote presentations, leading executive workshops or partnering one-to-one with senior leaders. His strengths-based approach enables individuals and teams to develop goal-setting, goal-getting performance while remaining authentic to who they are.

David is a Gallup Certified Strengths Coach and has completed executive coach training through programmes accredited by both the Association for Coaching and the International Coaching Federation (ICF). He is one of 2b Limitless’ most sought-after senior executive coaches and is deeply committed to continuous learning, constantly investing in his own development to bring fresh thinking and greater value to every client partnership.

Away from coaching, David applies the same discipline and commitment to excellence in his pursuit as a world-class endurance athlete. Over the past decade he has become one of the world’s leading age-group Ironman triathletes, consistently ranking among the top five globally and currently preparing for his eighth Ironman World Championship. A senior executive coach committed to bringing out the best in his community—and equally dedicated to pushing his own personal limits.

Certifications

Certified Performance Coach and Member of the Association for Coaching
Gallup StrengthsFinder Global Coach
Fellow of the Chartered Management Institute (FCMI)

Qualifications

Master of Science in Defence and Strategic Studies (University of Madras, India)
Master of Science in Strategic Project Management (Heriot Watt University, Scotland)
Commissioned (Royal Military Academy Sandhurst, England)

Awards

2007 Officer of the Order of the British Empire (OBE)
1997 Member of the Order of the British Empire (MBE)
Age Group Ironman – Ranked Top 10 in the World.

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