Coaching has become one of the leading solutions for organisations and teams to maximize the potential of their people.

Organisational research finds that 21st century employees are prioritising their development as a key factor in their engagement and commitment to their workplace, and coaching them means they learn more deeply, take more responsibility for their progress, and have better relationships with their managers and colleagues.

Coaching has been described as the practice of emotional intelligence, and when ‘coaching cultures’ are embedded into an organisation, companies find that the work environment is more positive, collaboration is transformed and teams communicate with each other more effectively.


Accredited Performance Coach

  • Timeline
    Our Mission

    To excite, engage and transform through inspirational, credentialed coach education

  • Timeline
    Our Purpose

    Why do we do what we do? Because your world needs you at your best!
    We bear the weight of responsibility that what we do matters. The cascading value of fulfilling our mission means that organisations and people get to optimize the value they bring to the world – for the benefit of us all.

  • Timeline

    The 2bAPC is an ICF Level 1 certified program. We support individuals in obtaining the ACC (Associate Certified Coach) with the International Coaching Federation. We hold a firm belief in the significance of credentialed coaches who practice with efficacy and integrity. This meets the gold standards in coach education. We also support coaches who want to claim Executive Coach Accreditation with the Association for Coaching.

  • Timeline
    Training Excellence

    2b Limitless has been approved with a Training Excellence certification by the CPD Standards Office in the UK. This acknowledgment reflects our unwavering dedication to delivering an educational experience of unparalleled quality, facilitated by world-class trainers, and characterized by ethical, inclusive, and endorsed practices.

  • Timeline
  • Timeline

What Are
People Saying
About Us

  • Loving it and am getting so much more

    Just to confirm I have finished 5 coaching sessions – loving it and am getting so much more from my 1-2-1s with my team now so thanks again for such a great course!

    Sarah Norton

    Director | AES International

  • Absolute game changers

    As a Learning and Development professional, I am always very critical when I attend training. I was blown away from day one. By the expertise, the setting, and the training itself. Peter and Mick are absolute game-changers. They will embark on a journey that will change the way you do and see things. Be prepared to not just get an accreditation.


    Learning and Development Manager | Marriott

  • Opened my mind to the power of coaching

    I invested in the APC Coaching Accreditation Course to improve in a number of areas, as a Leader, Investor, Husband, Father and as an individual and the course did not disappoint. I found it to be enlightening, educational, fun and really opened my mind to the power of coaching, even after 10 years of being coached! I can thoroughly recommend it.

    Ben Corrigan

    CEO & Founder | Bluehaus Group

  • The 2bAPC program is like no other

    Firstly you are surrounded by incredible high achievers from different industries and walks of life. Then the program is delivered in a very intimate circle which allows you to truly be yourself and open up to the challenge and the content is so profound that you would never want to do anything else apart from coaching. In the world’s current reality we need coaches as never before and this program is definitely a stepping stone to your coaching success.

    Tania Myhailiuk

    SCP Organizational Development & Culture

  • An exceptional and really worthwhile experience

    The content of the course was robust with great depth around both the psychology and technique of coaching. Peter, as facilitator, brought a wealth of experience and knowledge but above all, a deep sense of care towards ensuring all those attending understood and got what was required out of the course. The 2bAPC course, I believe is best in class and would highly recommend it to anyone wanting to start their coaching journey or expand their skill in a leadership role.

    Sarah Dalton

    Executive Coach

  • It changes your whole mindset

    The APC course has been an absolute game changer for me. Not just as a coach, but in my personal life too. From day one of the course it was obvious that this was going to be something special. The quality of the training, coaching materials, and high-caliber students emphasized that the course was designed to significantly increase each person’s coaching potential.

    Kristian King

    Chief Operations Officer | Executive Coach

60 Hours of Coach Specific Education


Hours of Classroom Learning


Hours Self Study (Including Out of Class Coaching)


Hours of Coach Mentoring


Show prices in

Virtual Classroom


AED 14,000 (+5% VAT)


3,800 (+5% VAT)

(Early Bird Offer) – Payment plan options available on request

In-Person (Dubai)


16,000 (+5% VAT)


4,350 (+5% VAT)

(Payment plan options available)

All courses are conducted in English.

Specifications & Content


The 2bAPC is a rigorous coaching program, underpinned by a depth of behavioural, cognitive and talent psychology, and crafted through thousands of hours of real world coaching.

The 2bLimitless coaching programs blend the art and science of executive performance coaching in an immersive and interactive learning experience.













Q& A

You Have Questions, We Have Answers
Who are the courses for?
  • Professionals who manage or lead other people in the workplace
  • Professionals involved in learning and development and/or human resources
  • Individuals looking to create flexible working opportunities in private coaching
  • Coaches who have yet to achieve formal accreditation
  • Professionals who mentor and develop other colleagues
  • Individuals seeking professional and personal development
Who accredited the course?

The International Coaching Federation (ICF) is the gold standard in coach accreditation. They are the largest professional accreditation body in the world and provide coaches with the most recognizable certification in coaching.

The Association for Coaching (AC) was established in 2002 and is a leading independent and not-for-profit professional body dedicated to promoting best practice and raising awareness and standards of coaching worldwide. As an inclusive body, with members in over 70 countries, it is made up of professional coaches, academic institutions, trainers and providers of coaching.

The CPD Standards Office, UK, audits training providers to raise standards and provide a seal of approval for quality training. Attendees of this program receive continuous professional development points from the CPD standards office.

How do I achieve Individual Coach Accreditation?

This course provides the opportunity to be accredited by the Association for Coaching and the International Coaching Federation. However, they each have different requirements post-training.

ICF Requirements (for ACC Level)
  • Complete 60 hours of Level One Training
  • Complete 100 hours of coaching
  • Complete application
  • Complete Coach Knowledge Assessment
AC Requirements (for ACC Level)
  • Complete the 2bAPC course
  • Complete 75 hours of coaching
  • Complete 5 supervision sessions
  • Complete the AC application form
What do I have to do to complete this course?
  • 30 Hours of Classroom Learning
  • 20 Hours Self Study (Including Out of Class Coaching)
  • 10 Hours of Coach Mentoring
What qualifications will I achieve?
  • ICF Associate Certified Coach (ACC)
  • Association for Coaching Accredited Foundation Executive Coach
What are the attendance requirements?

While there are no stringent prerequisites for the 2bAPC, we do value a brief 20-30 minute conversation to ensure optimal alignment with your goals and aspirations. Our program is designed to cultivate a dynamic community of learners who embrace a collaborative mindset, fostering the enrichment of knowledge through mutual sharing. The program’s distinctive strength lies in the caliber of its participants, who contribute significantly to its value and impact.

What is the Philosophy/Approach?

Strength-based Performance Coaching – this is an approach to coaching that is focused on the investigation of what is right about people. It is derived from mainstream research in Cognitive and Positive Psychology. This research finds that when people learn to understand and deploy their strengths they are more likely to have increased professional and personal engagement, more likely to be happier, and more likely to increase their productivity and performance.

What does my qualification allow me to do?
  • Differentiate yourself from other coaches as an Accredited Coach with the ICF
  • Differentiate yourself with the 2bLimitless Award in Performance Coaching
  • Deliver both transactional and transformational coaching processes for individuals in and outside of the workplace
  • Promote your coaching skills and competencies with confidence and credibility
  • Significantly enhance your CV and LinkedIn profile with a recognised Coach Accreditation
How will I learn?

The 2bAPC course is an interactive programme, where trainees receive a blended learning experience.

The course has a mixture of theory, coaching practice, critical thinking discussions, reflections, interactive activities, self-study, and the completion of a written learning journal.

Participants are requested to provide a recorded coaching session, which will be evaluated by our faculty at 2bLimitless. This assessment is a requisite step towards attaining the Level 1 Certification, which subsequently opens the gateway for participants to progress to ACC level Certification in alignment with the ICF standards.

When are the courses?

Please see the Course Timetable above.

Although we post the timings of the classroom sessions, we also take a flexible approach to people’s lives, allowing for additional makeup sessions to support personal situations.

Who are the instructors?

Peter Turner – Head of Coach Education Programs, ICF Professional Certified Coach and PCC Coach Assessor & Partner at 2bLimitless

Mick Todd – CEO and Founder of 2bLimitless

Victoria Tipper – Coach Education Facilitator

What are the policies for 2b APC Coach Education Program?