FOR INDIVIDUALS / COACH TRAINING / 2bAPC Level 1
BECOME THE COACH
PEOPLE REMEMBER.
GREAT COACHES DON’T GIVE BETTER ANSWERS. THEY CREATE BETTER THINKING.
People do not always need another opinion or someone to tell them what to do. They need the space to think clearly, see new possibilities and take ownership of what happens next.
A skilled coach creates that space.
2bAPC Level 1 develops the mindset, capability and professional foundations required to coach with confidence. You will explore the science behind effective coaching, practise the craft with real people and begin developing an approach that feels authentically yours.
Coaching is not simply something you learn to do. It changes how you listen, lead and connect with people.
WHAT IS APC?
Discover what makes 2bAPC different from conventional coach education. The programme combines internationally recognised professional standards with strengths, behavioural science and repeated real-world practice developing coaches who can create meaningful change and leaders who can bring professional coaching capability into the work they already do.
What This Experience Delivers
2bAPC combines professional coach education with practical experience, reflection and feedback. You will learn the principles of effective coaching and repeatedly apply them until they begin to feel natural.
The Accreditation
ICF LEVEL 1
An ICF-accredited coach education programme providing a recognised pathway towards the Associate Certified Coach credential.
The Commitment
60 HOURS
Participants are required to complete 30 hours of live learning, 20 hours of guided learning, practice and self-study and 10 hours of mentor coaching.
The Format
IN PERSON OR ONLINE
Join an immersive in-person cohort or learn virtually across six live half-day sessions, with the same emphasis on participation, connection and practice.
The Approach
EXPERIENTIAL
Develop through demonstrations, live coaching, personal reflection, peer observation, mentor coaching and direct feedback on your practice.
APC IN ACTION
01 — 06
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2bAPC Level 1
October 2026
2bAPC Level 1
November 2026
2bAPC Level 1
January 2027
No cohorts match those filters.
LEARN IT. PRACTISE IT. MAKE IT YOURS.
2bAPC is interactive from the outset.Facilitated learning and coaching demonstrations introduce new ideas, but the deepest learning happens through application. You will practise coaching, experience being coached and observe other coaches working with different people and situations.
Guided study, reflective activities, peer feedback, mentor coaching and a written learning journal help you examine your development between sessions. A recorded coaching session allows you to demonstrate your capability and receive formal performance feedback.
The result is more than theoretical knowledge. You leave with meaningful coaching experience and a clearer understanding of the coach you are becoming.
Coaching is unlocking people’s potential to maximise their own performance. It is helping them to learn rather than teaching them.
Sir John Whitmore
WHAT CHANGES AFTERWARDS?
Coach education develops more than a professional capability. It changes how you listen, question, lead and connect with other people. Hear how the 2bAPC experience can transform the conversations you create, the confidence you bring to them and your understanding of the coach you are becoming.
ONE PROGRAMME. TWO POWERFUL PATHS.
Some participants join 2bAPC because they want coaching to become their profession. They are establishing a practice, preparing for a career change or building the education and experience required to work towards an individual ICF credential.
Others want professional coaching capability to transform the work they already do. They may be leaders, consultants, internal coaches or people-development professionals who want to create better conversations and help others take greater responsibility for their performance.
Both belong in the room.
The different experiences, industries and ambitions within the cohort make the learning richer while everyone develops against the same professional standards.
THIS PROGRAMME DOESN’T JUST TEACH COACHING. IT DEVELOPS THE COACH.
A coaching framework can provide useful structure. It cannot tell you exactly what the person in front of you needs.
Effective coaching requires presence, curiosity, judgement and the confidence to stay with a conversation when the answer is not immediately clear.
2bAPC combines coaching theory, behavioural science and professional standards with repeated practice, honest reflection and the experience of being coached yourself.
You will learn how to use structure without becoming dependent on a script and begin developing a coaching philosophy and style that are genuinely your own.
THE ART AND SCIENCE OF COACHING.
01
Professional coaching foundations
Develop your understanding of the ICF Core Competencies, Code of Ethics, coaching agreements, professional boundaries and the mindset required to coach responsibly.
02
Trust, listening and presence
Learn how to create psychological safety, remain fully present and listen beyond the immediate words to what may be shaping the conversation.
03
Strengths, insight and action
Draw on strengths-based coaching, behavioural science and positive psychology to help people recognise possibilities, deepen their thinking and create meaningful action.
04
Questions that change the conversation
Move beyond collecting information. Learn how to ask questions that create awareness, challenge familiar assumptions and return ownership to the person being coached.
05
Practice and feedback
Coach, be coached and observe coaching throughout the programme. Use direct feedback and reflection to strengthen your capability and identify what needs further development.
06
Your coaching artistry
Explore the kind of coach you want to become. Develop an approach that brings together professional standards, practical skill and who you are at your best.
WHAT WILL YOU GAIN?
Through 2bAPC Level 1, you will work towards:
- Greater confidence in professional coaching conversations
- Stronger listening, questioning and coaching presence
- The ability to create trust and psychological safety
- Clearer understanding of the ICF Core Competencies and Code of Ethics
- Greater skill in helping people generate their own insight and action
- Practical application of strengths-based coaching
- Confidence using structure without relying on a rigid script
- Stronger awareness of your coaching habits and impact
- Greater ability to reflect on feedback and improve your practice
- A more authentic coaching philosophy and style
- Practical preparation for performance evaluation at ACC standard
LEARN FROM COACHES WHO COACH.
2bAPC is delivered by experienced practitioners who coach leaders, professionals and organisations in the real world. Our faculty bring perspectives from executive coaching, organisational leadership, applied psychology, strengths development, education and international business. Their teaching is grounded in what happens when a conversation becomes difficult, the framework stops feeling straightforward or the person in front of you needs something different.
They will support your development, challenge your thinking and give you the feedback worth having. Faculty for each cohort are confirmed alongside the programme details.
Meet our Programme Director
MORE THAN A COACHING PROGRAMME
Hear how 2bAPC changed the way Ben Corrigan approaches leadership, relationships and his own development. Drawing on his experience as a CEO, investor and long-term coaching client, Ben reflects on the depth of the programme and how it expanded his understanding of what powerful coaching can make possible.
INTERNATIONALLY RECOGNISED. PROFESSIONALLY GROUNDED.
2bAPC Level 1 is accredited by the International Coaching Federation and provides a recognised education pathway towards the Associate Certified Coach credential. Successful completion of the full programme includes the coach education, mentor coaching and performance evaluation required for the ICF Level 1 application path.
The individual ACC credential is awarded separately by ICF. Applicants must also complete the required coaching-experience hours, pass the ICF ACC Exam and apply directly to ICF. Requirements can change, so participants should review the latest published ICF guidance before applying. Our faculty will help you understand the pathway, describe your status accurately and identify what you need to complete next.
FREQUENTLY ASKED QUESTIONS
2bAPC Level 1 is an ICF-accredited coach education programme that develops the foundational knowledge, practical capability and professional standards required for effective coaching.
The experience combines live learning, guided study, repeated coaching practice, mentor coaching, personal reflection and a formal performance evaluation.
The programme is designed for people who want to become professional coaches and those who want to use professional coaching capability within leadership, consulting, HR, learning and development or another people-focused role.
Both pathways are central to the experience.
No formal coaching experience is required.
Before joining, we arrange a conversation to understand your goals, answer your questions and ensure the programme is the right fit. Participants should be curious, open to feedback and willing to contribute to a collaborative learning environment.
No. Completing 2bAPC Level 1 provides an ICF-accredited education pathway towards ACC.
The individual Associate Certified Coach credential is awarded separately by ICF. Applicants must satisfy ICF’s complete education, coaching-experience and examination requirements before applying directly to the organisation.
The programme includes 30 hours of live learning, 20 hours of guided learning, self-study and coaching practice, and 10 hours of mentor coaching.
Participants also complete reflective learning activities, a written learning journal and a recorded coaching session for performance evaluation. Full completion requirements and deadlines are explained at the beginning of the programme.
2bAPC Level 1 is available in person and online.
The in-person programme is delivered as an immersive cohort experience. The virtual programme is delivered across six live half-day sessions, creating space between sessions for reflection and practice. Both formats work towards the same core learning outcomes and programme requirements.
Mentor coaching focuses specifically on developing your coaching capability against the ICF Core Competencies.
It gives you structured opportunities to examine your practice, receive developmental feedback and strengthen the quality of your coaching over time.
The recorded session allows the faculty to evaluate how you apply professional coaching competencies in practice.
It demonstrates your development and forms part of the programme’s formal performance-evaluation requirements.
The programme gives you a strong foundation in coaching capability, ethics and professional practice. You can use that foundation to build experience and shape your coaching offer while progressing towards any additional credential requirements.
Your marketing and professional profile should always describe your completed education and individual credential status accurately.
Yes. 2bAPC Level 2 is designed for coaches who want to deepen their practice, work with greater complexity and continue towards the education requirements associated with the Professional Certified Coach credential.
BUILD YOUR COACHING PRACTICE. TRANSFORM HOW YOU LEAD.
Whether coaching becomes your profession, strengthens the career you already have or opens the door to something new, 2bAPC Level 1 gives you the education, experience and professional foundation to begin.
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