2b Limitless Global Privacy Statement
- Introduction
- Collecting your information
- How we use your information
- Legal basis for processing your information
- Accuracy of your information
- Sharing your information
- International transfers
- Retention of your information
- Information Security
- Your Information Rights
- Direct Marketing
- Complaints
- Contact us
- Changes to this Statement
This Statement was last updated on 1 September 2026
1. Introduction
This Global Privacy Statement (“Statement”) explains how 2b Limitless LLC and its affiliated companies (“2b Limitless”, “we”, “us” or “our”) collect, use and protect your personal information.
This Statement applies to personal information we collect when you:
- visit our website
- contact us or submit an enquiry
- participate in our coaching, training programmes or events
- use our services
- otherwise interact with us (each, a “Service”)
This Statement may be supplemented by additional privacy notices where required for specific services or jurisdictions.
What this Statement does not cover. This Statement does not apply to third-party websites or services that may be linked from our website or Services. It also does not apply to personal information processed in connection with recruitment or employment, including job applications or employee data, which are subject to separate privacy notices provided in those contexts.
2. Collecting your information
2.1 Types of information we collect
The personal information we collect depends on how you interact with us and the services we provide.
We do not intentionally collect sensitive personal information (such as health data or information about criminal convictions) unless it is necessary for a specific service and you have chosen to provide it.
We may collect the following types of personal information:
| A. | Contact Details: such as your name, email address, phone number and organisation |
| B. | Professional information: such as your job title, company years of service and participation in our programmes |
| C. | Account and communication information: such as enquiries, correspondence, feedback or survey responses |
| D. | Technical and usage information: such as IP address, browser type, device information and how you use our website or services |
| E. | Event and programme information: such as your registration for and attendance at events, workshops or coaching sessions |
| F. | Marketing preferences: such as your preferences for receiving communications from us |
| G. | Payment information: such as billing details where you purchase services from us |
2.2 How we collect your information
We collect personal information in the following ways:
| A. | Directly from you: when you contact us, submit an enquiry, register for a programme or event, supply assessment results or otherwise interact with us, including when you communicate with us via email, online forms or third-party platforms (such as LinkedIn lead generation forms and Gallup Strengths Assessments). |
| B. | From your organisation: where your employer or organisation engages us to provide services to you |
| C. | Automatically: when you use our website or services (for example through cookies and analytics tools). Further information about our use of cookies is available in our Cookie Notice. |
| D. | From third parties: where relevant, such as business partners, service or assessment providers or platforms that we use to collect enquiries or registrations (for example, LinkedIn lead generation forms) |
2.3 Information about others
If you provide personal information about another individual (for example, a colleague), you should ensure that they are aware of this Statement and how their information will be used.
2.4 International scope
As a global organisation, we may collect and process personal information in connection with services delivered across multiple jurisdictions, including the United Arab Emirates, United Kingdom, Australia and New Zealand and other locations where we operate or expand our services.
3. How we use your information
We use the personal information we collect about you in connection with our Services to:
| A. | provide and deliver our services, including coaching, training programmes, workshops and events; |
| B. | manage our relationship with you or your organisation, including onboarding, administration and client support; |
| C. | respond to enquiries and communicate with you, including handling requests, feedback and support queries; |
| D. | administer bookings, registrations and participation in our programmes, events and services; |
| E. | process payments and manage billing, where applicable; |
| F. | improve and develop our services, programmes and website, including through analysis of how they are used; |
| G. | send communications, including service-related and programmes you are enrolled in-related updates and where permitted, marketing communications about our services; |
| H. | conduct research, analysis and reporting to better understand user needs and improve our offerings; |
| I. | ensure the security of our systems, website and services, including preventing unauthorised access or misuse; |
| J. | comply with legal and regulatory obligations and to establish, exercise or defend legal claims; |
| K. | manage our business operations, including internal administration, record keeping and business planning; and |
| L. | facilitate corporate transactions, such as a merger, acquisition or restructuring, where relevant. |
4. Legal basis for processing your information
Where applicable Data Protection Laws apply (including the UK GDPR and EU GDPR), we rely on the following legal bases to process your personal information. The legal basis we rely on will depend on how you interact with us and the services we provide.
| A. | Performance of a contract | We process your personal information where necessary to perform a contract with you or your organisation, including to provide our services and to take steps at your request before entering into a contract. |
| B. | Legal obligations | We may process your personal information where this is necessary to comply with applicable legal or regulatory obligations. |
| C. | Consent | We may rely on your consent to process your personal information in certain circumstances, including for sending marketing communications (where required by law) and placing non-essential cookies on your device. You can withdraw your consent at any time. |
| D. | Legitimate interests | We may process your personal information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. These interests include operating and managing our business, managing relationships with clients and prospective clients, responding to enquiries, improving our services and website, understanding how our services are used and ensuring the security of our systems and services. |
5. Accuracy of your information
We rely on the accuracy of the personal information we hold about you in order to provide our services and operate our business effectively. You should notify us of any changes to your personal information, particularly changes to your contact details or other information relevant to your relationship with us.
6. Sharing your information
We may share your personal information with the following categories of recipients where necessary to provide our services and operate our business:
| A. | Within 2b Limitless: we may share your personal information with other entities within the 2b Limitless Group where this is necessary for the purposes described in this Statement. |
| B. | Service providers: we may share your personal information with third-party service providers who support our business, such as providers of IT systems, hosting, CRM platforms, payment processing and business analytics. These providers process personal information on our behalf and in accordance with our instructions. |
| C. | Professional advisers: we may share your personal information with our professional advisers, including legal, accounting and audit advisers, where necessary for the management of our business or to establish, exercise or defend legal claims. |
| D. | Business partners: we may share your personal information with third-party partners who collaborate with us in delivering programmes, events or services. These partners will process your personal information in accordance with their own privacy notices where applicable. |
| E. | Corporate clients: where your employer or organisation engages us to provide services, we may share relevant information with that organisation in connection with the delivery of those services. If information we share is not presented in an anonymous way we will discuss the sharing of this information with you first. |
| F. | Regulators and authorities: we may disclose personal information to regulators, courts or other authorities where required to comply with applicable law or legal obligations. |
| G. | Business transfers: we may share personal information in connection with a merger, acquisition, restructuring or sale of all or part of our business, subject to appropriate safeguards. |
7. International transfers
7.1 Transfers of your personal information
As a global organisation, we may transfer and process your personal information in countries outside your location, including the United Arab Emirates, United Kingdom, Australia and New Zealand and other jurisdictions where we operate or expand our services. We may make such transfers where necessary to provide our services, manage our business operations or work with our service providers and partners.
7.2 Safeguards for international transfers
Where personal information is transferred from the United Kingdom or the European Economic Area (EEA) to countries that do not provide an equivalent level of data protection, we will ensure that appropriate safeguards are in place. These safeguards may include the UK International Data Transfer Agreement (IDTA); the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms. You can request further information about the safeguards we use for international transfers by contacting us.
8. Retention of your information
We retain personal information only for as long as necessary to fulfil the purposes described in this Statement, including to provide our services, operate our business and comply with legal and regulatory obligations. The length of time we retain personal information depends on the nature of the information and the purposes for which it is used. In some cases, we may retain information for a period after our relationship with you has ended, for example to deal with any queries, complaints or legal claims.
Where personal information is no longer required, we will either securely delete it or anonymise it so that it can no longer be associated with you. We may retain anonymised information for statistical analysis and to improve our services.
If you would like further information about how long we retain your personal information, you can contact us using the details provided below.
9. Information security
We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse or disclosure. These measures are designed to ensure the confidentiality, integrity and availability of the personal information we process and to ensure that it is handled in accordance with applicable data protection laws.
10. Your rights
Depending on your location and applicable data protection laws, you may have certain rights in relation to your personal information. These may include the right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information where it is no longer necessary;
- object to or request restriction of our processing of your personal information;
- request the transfer of your personal information to another organisation (data portability);
- withdraw your consent where processing is based on consent; and
- object to the use of your personal information for direct marketing purposes.
- You also have the right to lodge a complaint with your local data protection authority if you are unhappy with how we process your personal information.
We may need to verify your identity before responding to your request and some of these rights may only apply in certain circumstances. To exercise your rights, please contact us using the details set out below.
11. Direct marketing
We may use your personal information to send you communications about our services, including updates, insights and marketing materials that may be of interest to you. This may include information you provide directly to us or through online forms, including third-party platforms such as LinkedIn lead generation forms. Where required by applicable law, we will obtain your consent before sending you marketing communications. You can opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us to update your preferences. Please note that even if you opt out of marketing communications, we may still send you service-related communications where necessary.
12. Complaints
If you have any concerns about how we use your personal information, please contact us using the details below and we will do our best to resolve your complaint. You also have the right to lodge a complaint with your local data protection authority if you are not satisfied with our response.
13. Contact us
If you have any questions about this Statement or how we handle your personal information, please contact us at:
privacy@2blimitless.com
SHAMS Business Center, Sharjah Media City Freezone, Al Messaned, Sharjah, UAE
14. Changes to this Statement
We may update this Statement from time to time to ensure it remains accurate and reflects how we process personal information. Any updates will be published on our website and the date at the top of this Statement will indicate when it was last updated.